Verivest
Verivest offers a comprehensive solution for real estate managers to help create, raise capital for, and manage real estate pooled investment funds. A long-term engagement focused on reimagining their core product design system and crafting a fresh brand identity that resonated with investors.
⌙ Brand, Content Strategy, Product Design
⌙ Desktop, Web
Fresh New Look
Several directions were explored before ultimately refining the existing brand. The icon and logotype were deconstructed and rebuilt to create a more balanced aesthetic that paired well with the broader system improvements.
Collateral
Numerous applications were explored to demonstrate the versatility of the mark, ensuring it could thrive across a wide range of use cases.
Illustrations
Illustration work was a foundational element of the branding effort. These illustrations not only supported the visual identity but also helped communicate Verivest’s core products to different user types.
Broad Applications
Work was strategic — with several visual systems developed to assist in Verivest’s marketing and social media campaign efforts. The final illustrations really acted as a binder across the brand and various design iniatives across the business various products.
