Arcade
Crafting a new brand identity for an emerging business in the employee rewards space. Arcade was looking to create a brand that was engaging while also supporting increased marketing efforts. Work with the leadership team led to several concepts before landing on a quirky yet distinguishable identity.
⌙ Brand Guidelines, Collateral
⌙ Online, Events
A New Take
A number of concepts were developed, each designed to tell a story and connect directly to the product offering. Early discussions around classic gaming influenced several of the creative directions.
All In The Details
Simple yet engaging, the final logo mark was bold, chunky, and interactive. The “wink” was developed as a secondary brand element and used throughout the core product and mobile application. As Hillary Duff once said, “The eyes are the window to the soul.”
Fully Featured
A complete set of collateral was delivered to support recruiting, sales, and in person events. At the time, Arcade was growing rapidly, so a set of Brand Guidelines allowed their design and marketing teams to find immediate success across both offline and online efforts.
